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Your options, side by side

Five real ways to get SEO content written, and all of them can work. One row sets us apart: we check whether an AI names you, then act on it.

Swipe the table sideways to see every option.

Helio SEO SEO agency Freelance writer DIY AI tools Blog autopilots
Typical monthly cost £29 to £49 £500 to £2,000 retainer £100 to £300 per article Free to £100, plus your time $25 to $99 at entry (prices)
Who does the work Helio writes, you approve, or switch to automatic Their team, per contract You brief, they write You, with a helper The tool
Cadence Every day, or every other day Per contract, often monthly Per article you commission Whenever you get to it Varies by plan
Publishes itself to your site Yes, natively or hosted on your domain Usually Rarely No Usually via a WordPress plugin
Matched to your brand's design Automatic, from a read of your site Custom, part of the fee No No Rarely
Review before publishing Every draft, or one switch to automatic Yes Yes You are the review Varies
AI model quality Anthropic’s Claude Opus 5.5 n/a (human) n/a (human) Depends on your prompting Usually the cheapest that passes
Tells you whether it worked Google's own numbers weekly, and whether an AI named you, and who instead Rankings reports, usually monthly No, that is not the job No Posts published and word counts
Acts on what it finds A miss becomes the specific article that closes it If you ask, and it is in scope Only what you brief You work it out No, the queue just keeps running
Take a post back down One click, off your blog, feed and sitemap Ask them You do it You do it Varies
Links and listings work Journalist quotes and citations, on both plans Often, as an extra No No Some sell link networks Google penalises; we refuse to

Cost figures are typical UK ranges, not quotes. The autopilot range runs from the cheapest to the dearest of the well-known tools. Full workings in the honest cost comparison.

When we are not the right choice

  • You want a strategist on the phoneAn agency owns your whole channel. If you want that relationship, buy it.
  • You need deep original reportingInterviews and first-hand research are human work. Many run both.
  • You enjoy writing and have the timeThen a DIY tool and your own voice is cheapest. The catch is the calendar.
Before you believe anyone

Read the output

Helio writes with Anthropic’s Claude Opus 5.5 and is told never to invent facts. Our own blog runs on the same pipeline you would buy.

Read our blog

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Named rivals, one on one

Helio SEO vs SEObotThe best-known autopilot, $49 flat, and the measurement neither of their plans mentions. Helio SEO vs OutrankThirty articles for $99 and a backlink exchange, against measured results and no traded links. Helio SEO vs ArvowThe closest feature match in the category, with the measurement gated to its middle tier. Helio SEO vs AutoSEOSame category, different price, and a very different stance on backlinks. Helio SEO vs CognizoThey measure AI visibility for enterprises. We write, publish and measure for small businesses. Koala AI Alternatives: Writers vs Autopilots for Small Business BlogsLooking for a Koala AI alternative? Compare writers and autopilots on automatic publishing, brand voice and approval, and find the type you need.
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