SEO content for online shops

Product pages alone rarely rank, and ads stop the moment you stop paying. Helio SEO publishes the buying guides, comparisons and how-to content that catches shoppers mid-decision and walks them to your products.

7 days free, no card. From £29 a month, cancel anytime.

Your buyers type questions like these

Nobody searches for your homepage. They search for their problem, in their own words, and more of them now ask AI assistants the same things. The business whose website answers them is the one that gets found.

how to get my shopify store on google
do blogs actually help ecommerce sales
why don't my product pages rank
best [your product] for [their situation]
gift guide content ideas for shops
google shopping vs seo for small stores

A sample month What a plan for online shops looks like

The next eight articles one a day on Pro

1Why Your Product Pages Do Not Rank, and What Content Fixes It

2Gift Guides That Rank: Plan Seasonal Content Before the Season

3Sizing Guides, Care Guides, Comparison Guides: The Content Shops Forget

4From “Best X for Y” Searches to Your Product Pages

5Turning Customer Questions Into Search Content

6Getting a Shop Into Google's AI Answers

7Black Friday Content: What to Publish in October

8How Often Should an Online Shop Publish? A Sustainable Cadence

A sample, to show the shape. Your plan is built from a read of your own website: your services, your area, your customers' actual questions.

Content that sells products, not just traffic

Native to your platform. Articles post themselves into Shopify, WordPress or Webflow as native blog posts on your own domain. The rankings build up for your store.
Mid-decision shoppers. Buying guides and comparisons catch people who know their problem but not what to buy yet. That is exactly when a good answer converts.
Compounding, unlike ads. Every article keeps working after it is published. Ads stop when the budget does; a content library only stacks up.

Reading for online shops

Written by Helio on our own blog, the same way it would write for yours.

How to Connect Google Search Console to Shopify, WordPress, Wix and SquarespaceConnect Google Search Console to Shopify, WordPress, Wix or Squarespace in ten minutes: verification steps, common errors and how to submit your sitemap. Shopify Blog Writing App or Outside Service: Which Model Fits Your Shop?Choosing a Shopify blog writing app or an outside service? Compare product linking, voice, review and cost to see which model suits your shop.

A mechanic checking a tablet in his garage

Give shoppers a reason to land on your store

Point Helio at your website and your read, plan and first draft happen today. 7 days free, no card, from £29 a month.

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Keeping your LinkedIn going too? Helio Posts writes your company page’s posts and publishes them on the days you choose.