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Two colleagues at a desk with a laptop and monitors

  1. 1The search

    staff rota software pricing

    Nothing on your site answers this

  2. 2Helio writes the articleIn your voice

    RotafinchBlog

    Staff Rota Software Pricing Compared

    By Rotafinch · 8 min read · 1,600 words

    What a 20-person team pays

    Most rota tools charge per person each month. For 20 staff, expect about £40 to £90.

    Writing, in your voicePublished on rotafinch.com

  3. 3You get foundGoogle, position 2

    Rotafinch› Blog

    Staff Rota Software Pricing Compared

    What six rota tools really cost a 20-person team.

    ChatGPT now names Rotafinch

Get found on Google and named by AI

Helio SEO finds the searches your buyers make, then writes and publishes an article for each, in your voice.

For SaaS, start-ups, professional firms and local businesses.

Or check your site free first

7 days free, no card. From £29 a month.

Rotafinch is an example software company. Every screen further down is the real product.

Where your buyers are asking

Publishes straight to your website

We grow our own companies with it

On Google and in AI search. Here is one of them, 15 weeks after Helio's first article went live.

1,133times a day on Google now, up from 13 in August
780different searches it shows up for, 325 on page one
4.9×as often seen as the four weeks before

Claude already cites its articles. Its pages were cited in 3 of the 18 buyer questions we checked in the last 30 days.

Real Google Search Console figures, 5 August to 4 November 2026. They refresh every month.

See the full curve and what to expect

Seen on Google per day 5 Aug to 4 Nov 2026
Impressions per day, 5 Aug to 4 Nov05001,0001,5001 Sep1 Oct1 Nov
Times seen on Google that day   An article went live

What you see when you sign in

These are the real screens, from our demonstration workspace: a fictional Bristol plumber, six weeks in, with sample figures.

The Helio SEO overview for Bedminster Plumbing & Heating, the demonstration workspace: score 78 out of 100, AI answer visibility 67%, Google search performance and what makes up the score Your Helio SEO score: 78, Good, with content 75, technical 93, AI visibility 67, authority not measured, and the note that AI visibility is the weakest right now The searches we are going after: 12 targeted, 12 with an article, 9 that Google shows you, 8 on page one, each with priority, coverage and why this one Articles: 18 live, 1 waiting for you, 11 queued, next one lands Thursday, with the article waiting for approval and the up-next list Google search performance, last 28 days: 341 clicks up 37 on last week, 6,579 impressions up 457, average position 9.7 up 1.2 places, with a daily chart and the searches bringing people in

How the score is worked outRead the articles Helio writes for our own blogWhat happens after you sign up

When someone asks an AI assistant who to use, does your name come up?

Buyers now ask an assistant before they ask Google. It can only name businesses whose answers it has read.

ClaudeYou are not in it
?

Who should I use for a boiler service in Bristol?

Bristol has a number of well-reviewed heating engineers. A national chain covers the whole South West and publishes its service pricing online.1 A competitor is frequently recommended locally for annual servicing and gas safety checks.2

Most firms will quote a fixed price after a visit, and prices vary by boiler type.

Sourcesa-national-chain.co.uka-competitor.co.ukcheckatrade.com
Nothing of yours for it to read
Named instead of you, this month
  • Redcliffe Boilerworks62%
  • Cliftonvale Plumbing50%
  • Hartcliffe Heat Co50%
  • Totterdown Warmth38%
  • Southmead Heatworks25%

How often each rival was named across the questions Bedminster missed. Every name here is fictional. On your dashboard they are the firms taking your work.

Every week on Pro, every fortnight on Lite, Helio checks for you

  1. 1
    It asks Claude your buyers’ questionsWith live search, the way a buyer would
    Who should I use for a boiler service in Bristol?
  2. 2
    It records who was namedYour visibility as a percentage, and who won each question
    Not you. Redcliffe Boilerworks, Cliftonvale Plumbing
  3. 3
    Each miss becomes the next articleWritten to be the answer the assistant quotes
    Draft, waiting for youBoiler servicing in Bristol: what it costs and how long it takes

Run the free check on your own site

Publishing is the start. Helio keeps working on every article

Most tools stop when the article is written. Helio watches what Google does with it, and acts on what it sees.

  • After publish

    Google is asked if it has the page

    Every article is checked against Google’s index each week.

  • Every week

    Every position is checked

    What moved, on your overview and in a short email.

  • Near page one

    A stronger version, same address

    A deeper rewrite for the searches it nearly wins.

  • Every month

    The next plan learns from the last

    Topics lean towards what earns attention.

  • Your say

    It learns what you like

    Turn a draft down or edit it, and later articles follow.

Positions and searches come from Google Search Console, which is free to connect.

For SaaS and start‑ups, the pages buyers read before a demo

Software buyers search for alternatives, comparisons and prices before they ever book a call. Helio writes those pages and publishes them to your own blog.

  • Comparison and alternative pages“Rival alternatives” and “you vs them”, checked against current facts, with their sources.
  • Pricing and migration guidesWhat tools really cost, and how to switch without losing data. Buyers read these when they are close to deciding.
  • Use-case articlesThe problems your product solves, each answered first, for the person searching for it.
  • Named in AI answersHelio asks Claude your buyers’ questions with live search, and shows which rivals were named instead.

On the software company above, buying-stage articles earned four times the impressions of teaching ones. So the plan leans that way.

See how it works for SaaS and start-ups

Written by Helio SEOFor a B2B software company
  1. AlternativesAtera alternatives compared: NinjaOne, Syncro, SuperOps, Halo and Level head to head
  2. ComparisonAtera vs NinjaOne vs Syncro: the honest three-way comparison for one to five technician MSPs
  3. PricingRMM pricing comparison 2026: what Atera, NinjaOne, Syncro, Datto and HaloPSA actually cost
  4. MigrationHow to switch RMM platforms without dropping a single endpoint

Real articles from that company’s plan. Yours is built from your product and your rivals.

Set up in about five minutes. Then it runs on its own

It works from a scan of your own site, whatever you do.

  1. Connect your site

    Give it your address and connect WordPress, Shopify or wherever you publish.

  2. It reads and scores you

    Helio reads your pages, learns what you sell and who buys it, and gives you the score with the reasons.

  3. An article a day

    Each one answers a real buyer search, in your voice, on your domain. Approve every draft, or let it run.

  4. Watch the score move

    Google data, AI visibility and indexing on one screen, with the weakest part named next.

Asked about most by SaaS and start-ups, IT support, accountants, trades, online shops and agencies and web designers.

A builder checking a tablet in a room being refitted

What it costs, next to what the same work usually costs

Typical UK market ranges, not quotes from anyone in particular. The only figure we answer for is ours.

Lite
£29a month
An article every other day about 15 a month
AI visibility checked
Every fortnight
Extra sites
£23.20 a month each
Start with Lite
Probest value per article
£49a month
An article every single day about 30 a month
AI visibility checked
Every week
Extra sites
£39.20 a month each
Start your free trial

Both plans include

A full website scan, the score, and a rolling content plan built for your buyers

Every draft waits for your approval. Edit or bin anything

AI visibility checks, with who was named instead

Journalist-quote matching and a guided citations checklist

Publishes itself to WordPress Shopify Wix Webflow Ghost a webhook, or hosted on your own domain

7 days free on either plan, no card. Cancel any time. White-label is £3 a month. Compare with an agency or freelancer

Questions people ask before they start

Rather see it on your own site first? Check whether AI assistants name you.

Free. Takes about five minutes. One report per website.

Will Google penalise AI-written content?

Google's own guidance says it rewards helpful, reliable content, whoever wrote it. What gets penalised is spam: mass-produced pages stuffed with keywords. Helio SEO writes one useful answer per article, which is what the guidance asks for. You can read every word before it publishes. Read the full answer, with what Google's guidelines actually say

Do you build backlinks?

Not the kind you can buy. Paid links, link swaps and "backlink networks" are what Google's spam systems hunt. The penalty lands on your site, not the seller's. We do the lasting version instead. We match you to journalists asking for expert comment, and draft your reply for you to send. A used quote is a real link from a news site. We write your directory listing once, then check each directory for your country shows it. Every monthly plan also includes one sourced reference piece that other writers cite. It is slower than buying links, and it lasts.

What is the difference between Lite and Pro?

Pace, and nothing else. Both plans get every feature: the scan, score, plan, voice, approvals, publishing, AI visibility checks, journalist quotes and citations checklist. Lite (£29 a month) writes about 15 articles a month and checks your AI visibility every fortnight. Pro (£49 a month) writes every day, about 30 a month, and checks every week. Pro writes twice as much, so it is the cheaper plan per article. Switch any time from your dashboard, prorated.

Can I edit the articles?

Yes, everything: title, search snippet and full body, on any draft, right in your dashboard. In approval mode nothing goes live until you say so.

Who owns the content?

You do. Every article published to your site is yours, and if you cancel, everything already published stays up and stays yours.

What if it gets my business wrong?

You see everything it concluded about your business in plain language in your dashboard. Correct the voice instructions or tell us, and the articles follow. The scan is honest by design: if your site does not say something, it will not pretend to know it.

How quickly will I see results?

Honestly: weeks before articles index, months before the compounding shows. Search is a patience game. That is why a steady daily article beats a burst of four posts that stops. Your dashboard shows the curve from the first week. See what happens after you sign up

A mechanic checking a tablet in his garage

The best time to start was yesterday

The next best is today. Your first article can be live this afternoon. 7 days free, no card.

Start free trialCheck your site free

Keeping your LinkedIn going too? Helio Posts writes your company page’s posts and publishes them on the days you choose.