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These Terms of Service ("Terms") govern your access to and use of Helio SEO ("the Service"). The Service is provided by Nexborne Ltd, a company registered in England and Wales with company number 17375877 and its registered office at 128 City Road, London EC1V 2NX ("Nexborne", "we", "us"). By creating an account or using the Service you agree to these Terms. If you are entering into them on behalf of an organisation, you confirm you have authority to bind that organisation, and "you" means that organisation.
These Terms include our Privacy Policy (helioseo.io/privacy), our Cookie Policy (helioseo.io/cookies), our Refund Policy (helioseo.io/refunds) and our Data Processing Agreement (helioseo.io/dpa).
The Service is sold only to businesses. By signing up you confirm that you are acting for the purposes of your trade, business or profession, and not as a consumer. If you are not, please do not use the Service.
Helio SEO plans, writes and publishes search-optimised articles for your website. That includes scanning your public website, building a content plan, writing articles with the help of AI models, generating branded share images, and delivering finished articles to your site through the connection you choose (for example WordPress, Shopify, Wix, Webflow, Ghost, a webhook, or a blog we host on your domain).
We improve the Service all the time. We may change or remove features, but we will not materially reduce the core of what your plan provides during a billing period you have paid for.
You must provide accurate account information and keep it up to date. You are responsible for safeguarding your credentials and for all activity under your account. You must be at least 18 and capable of forming a binding contract. You must own, or be authorised to publish to, every website you connect.
You may invite team members and share a client link for approvals. You are responsible for what the people you invite do in your account.
Paid plans are billed monthly in advance. New accounts start with a 7-day free trial that needs no payment card. If you do not subscribe before it ends, writing stops and nothing is charged. If you subscribe during the trial, you pay for your first month then. That month starts when the trial ends, so you keep your free days. Optional extras (additional sites, white-label) are added to the same subscription. The difference for the rest of the month is added to, or taken off, your next bill. Prices are shown, and your subscription runs, in the currency presented at checkout. You can have a full refund within 14 days of any payment, as set out in our refund policy at helioseo.io/refunds. We may change pricing on renewal with reasonable notice.
Nexborne Ltd sells the Service to you and issues your invoices. Our payment provider, Mollie B.V., processes card payments for us. Questions about payments and refunds come to us at hello@helioseo.io.
Articles, plans, share images and suggested emails are drafted by AI models. AI can get things wrong. It can state a fact, figure, price, law or link that is out of date or untrue, or describe your business in a way you would not.
Articles are drafted for your approval unless you switch on automatic publishing. Either way, content published to your website is published under your name and you are responsible for reviewing its accuracy and suitability for your audience. Please read each article before it goes live. If you switch on automatic publishing, you accept that articles go live without that check, and you should review them soon after.
Do not rely on an article as legal, financial, medical or other professional advice to you or your readers. Once delivered, you own the articles written for your account and may keep them if you leave.
You keep all rights in your website, your brand and anything you give us, such as style samples, instructions and images ("Your Content"). You give us permission to copy, store and process Your Content, and the public pages of the websites you connect, only to provide the Service to you.
You confirm you have the right to give us Your Content and that using it as these Terms allow will not break the law or anyone else's rights.
Some articles carry a photograph from Pexels, used under the Pexels licence, with a credit. You can remove or replace any photograph.
You agree not to misuse the Service, including: using it unlawfully; connecting websites you are not authorised to publish to; attempting to breach security or access data that is not yours; reverse engineering the Service except as permitted by law; or using it to publish unlawful, deceptive or harmful content. We may suspend access for serious or repeated breaches.
Search engine optimisation takes time and no outcome is guaranteed. We do not promise rankings, traffic levels or timescales; anyone who does is guessing. We build content honestly and submit it to search engines properly, and we show you real data as it accumulates.
The same applies to AI assistants. We do not promise that any assistant will name or cite your business.
We and our licensors own all rights in the Service itself, including the software and branding. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription.
If you send us ideas or feedback, we may use them freely and without any duty to you.
Each of us will keep the other's confidential information secret, and use it only for the purposes of these Terms. Confidential information means anything that is marked as confidential or that a reasonable person would see as confidential, such as your unpublished drafts, your plans, your Search Console data and our non-public product and pricing details.
This does not apply to information that is already public through no fault of the receiving party, that it already had or developed on its own, or that it must disclose by law or to a regulator. Each of us may share confidential information with its staff, advisers and sub-processors who need it and are bound to keep it secret. This clause lasts for five years after these Terms end.
Our Privacy Policy explains how we handle personal data as a controller. Where we process personal data on your behalf, for example the content of your website and your articles, our Data Processing Agreement at helioseo.io/dpa applies and forms part of these Terms.
We aim to keep the Service available and to answer support email promptly. We may carry out maintenance and will use reasonable efforts to minimise disruption.
We may suspend all or part of the Service, without liability to you, in four cases. You have seriously or repeatedly broken these Terms. Your account is being used for fraud, abuse or to publish harmful content. There is a risk to the security of the Service or to other customers. Or the law, a court or a regulator requires it.
On a free trial, an account is suspended automatically if the writing model refuses three requests from it within 30 days. A paid account is never suspended by that count alone: a person reviews it first.
While an account is suspended, writing and publishing stop and pages we host for it are taken down. We will tell you by email why, and lift the suspension as soon as the reason has gone. If you think we got it wrong, email hello@helioseo.io and a person will look at it.
You may cancel at any time, effective at the end of your current billing period. We may suspend or terminate access for material breach of these Terms. On termination your right to use the Service ends; articles already published to your own website remain yours.
Either of us may end these Terms straight away by email if the other becomes insolvent. We may also end them with 30 days' notice by email for any reason, and will then refund any fees you have paid for the period after they end.
Clauses that by their nature should last after these Terms end will do so, including those on confidentiality, liability, and governing law.
Articles already delivered to your website are yours and stay where they are. You can read and copy every article from your dashboard while your account is open. If you want a copy of all your articles in a common format, email hello@helioseo.io and we will send it.
The account owner can delete the whole account at any time from Settings. That deletes every site, plan, article, connection and login we hold for it at once. There is no undo, so take any copy you want first. Pages we host for you come down at the same time.
If you cancel or your trial ends without a subscription, we keep your account so you can come back, until you delete it or ask us to.
The Service is provided "as is" and "as available". To the extent permitted by law, we exclude all implied warranties. The Service assists with content and publishing but does not replace your own judgement about what appears on your website.
Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or any other liability that cannot be limited or excluded by law.
Subject to that, we are not liable for indirect or consequential loss, or for loss of profits, revenue, business, data or goodwill, however it arises.
Subject to the first paragraph, our total liability to you in any 12-month period, whether in contract, tort (including negligence) or otherwise, is limited to the greater of the fees you paid for the Service in that period and £100.
Neither of us is liable for a delay or failure caused by events beyond our reasonable control, such as a failure of the internet, a power cut, a fire or flood, an attack on our systems, war, a strike or an outage at a supplier. The party affected will tell the other and do what it reasonably can to keep going. If it lasts more than 30 days, either of us may end these Terms by email.
We may update these Terms from time to time. We will post the updated version here and, for material changes, give reasonable notice. Continued use after changes take effect constitutes acceptance.
You may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours to a company in our group or to anyone who takes over the Service, and we will tell you if we do. We may use subcontractors, and we stay responsible for what they do for us.
Notices to us must be sent by email to hello@helioseo.io. Notices to you will be sent to the email address of your account's owner. An email notice counts as received on the next working day after it is sent, unless the sender gets a message that it was not delivered.
Entire agreement. These Terms, and the documents named in clause 1, are the whole agreement between us about the Service. They replace anything said or written before. Neither of us has relied on any statement not set out in them, but this does not limit liability for fraud.
No third-party rights. Nobody other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.
Severability. If a court finds part of these Terms invalid, the rest stays in force, and the invalid part applies with the smallest change needed to make it valid.
Waiver. If either of us does not enforce a right straight away, that right is not lost. A waiver only counts if it is in writing.
Relationship. Nothing in these Terms makes either of us the other's partner, agent or employee.
These Terms, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims), are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.
Questions about these Terms can be sent to hello@helioseo.io.
Terms of Service · Privacy Policy · Cookie Policy · Refund Policy · Data Processing Agreement
Nexborne Ltd. Registered in England and Wales. Company number 17375877. Registered office 128 City Road, London EC1V 2NX. ICO registration ZC240034. hello@helioseo.io