WordPress and
Shopify articles post themselves →Outrank does the same job as us at twice the price, and the two products disagree about one thing loudly enough to matter: where links should come from. Theirs come from an exchange where member sites trade credits to link to each other. Ours come from journalists who chose to cite you. Here is the whole picture, including where they win.
| Helio SEO | Outrank | |
|---|---|---|
| Monthly cost | £29–£49, priced in your currency | $99 for 30 articles; 60 costs $85 more, 90 costs $160 more |
| Trial | 3 days free, real articles | Free trial with watermarked articles |
| Backlinks | Journalist quotes and citations we earn editorially; no link exchanges, ever | A backlink exchange: sites earn credits by hosting links and spend credits to receive them, plus paid link add-ons at $199 and $899 a month |
| Review before publishing | Every draft, or one-switch autopilot, included | You review and approve yourself; their human-edited service is a $1,399 a month add-on |
| Checks whether it worked | Weekly: did an AI assistant actually name you, and who got named instead | Not published on their pricing page |
| Where it publishes | Your own domain, natively or hosted on your domain | Your own domain: WordPress, Webflow, Shopify, Framer and an API |
Outrank figures checked on their public pages, 28 August 2026. Their product changes without telling us; if a cell is out of date, say so and we will fix it. Our column states only what is live in the product today.
Their tiers run to 90 articles a month and we deliberately do not. If your strategy is programmatic breadth across a big keyword surface, their shape fits it better than our curated daily article.
Their multi-site discounts (10 to 20 percent as the portfolio grows) are built for agencies and site portfolios. We are deliberately one business, one site, self-serve.
If you have weighed what Google's spam policies say about link schemes and want the exchange anyway, they operate one at scale and we never will.
Exchanged links are links that exist because both sides got paid in credits. The links we chase exist because a journalist asked a question, your answer was good, and they printed it with a citation. One of those survives a Google policy pass and reads as authority to an AI assembling an answer. That is the bet the whole product makes, at half their price. Read our own blog, written by the same pipeline.
Sign up, read your first drafts, and decide with the output in front of you. Three days free, from £29 a month, cancel anytime.