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Helio SEO vs Outrank

Outrank does the same job as us for half as much again as our Pro plan, and the two products disagree about one thing loudly enough to matter: where links should come from. Theirs come from an exchange where member sites trade credits to link to each other. Ours come from journalists who chose to cite you. Here is the whole picture, including where they win.

	Helio SEO	Outrank
Monthly cost	£29 to £49, priced in your currency	$99 for 30 articles; 60 costs $85 more, 90 costs $160 more
Trial	7 days free, no card, real articles	Free trial with watermarked articles
Backlinks	Journalist requests matched to you and replies drafted for you to send; no link networks or exchanges, ever	A backlink exchange: sites earn credits by hosting links and spend credits to receive them, plus paid link add-ons at $199, $899 or $1,899 a month
Review before publishing	Every draft, or one switch to automatic, included	You review and approve yourself; their human-edited service is a $1,399 a month add-on
Checks whether it worked	Weekly on Pro, fortnightly on Lite: did an AI assistant actually name you, and who got named instead	Not published on their pricing page
Where it publishes	Your own domain, natively or hosted on your domain	Your own domain: WordPress, Webflow, Shopify, Framer and an API

Outrank figures checked on their public pages, 28 August 2026. Their product changes without telling us. If a cell is out of date, say so and we will fix it. Our column states only what is live in the product today.

Every Outrank plan and add-on, with the full price: Outrank pricing.

Where Outrank is the better pick

You want sheer volume. Their tiers run to 90 articles a month and we deliberately do not. If your strategy is programmatic breadth across a big keyword surface, their shape fits it better than our curated daily article.
You run many sites. Their multi-site discounts (10 to 20 percent as the portfolio grows) are built for agencies and site portfolios. Helio SEO takes 20% off each extra site, with no portfolio tiers beyond that.
You have made peace with exchanged links. If you have weighed what Google's spam policies say about link schemes and want the exchange anyway, they operate one at scale and we never will.

A link someone chose to give you

Exchanged links are links that exist because both sides got paid in credits. The links we chase exist because a journalist asked a question, your answer was good, and they printed it with a citation. One of those survives a Google policy pass and reads as authority to an AI assembling an answer. That is the bet the whole product makes, at about two-thirds of their price. Read our own blog, written by the same pipeline.

Every option, compared honestly

All five options side by sideAgencies, freelancers, DIY AI tools and blog autopilots in one table. Helio SEO vs SEObotThe best-known autopilot, $49 flat, and the measurement neither of their plans mentions. Helio SEO vs ArvowThe closest feature match in the category, with the measurement gated to its middle tier. Helio SEO vs AutoSEOSame category, different price, and a very different stance on backlinks. Helio SEO vs CognizoThey measure AI visibility for enterprises. We write, publish and measure for small businesses.

A week is enough to judge for yourself

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